– the girl behind Brave Girl Boutique!

Welcome to my little corner of the world, where bravery and style collide. Brave Girl Boutique started, in 2017, as more than just a business; it was a leap of faith, a dream tucked away in my heart for years, waiting for the right moment to take flight.

After over two decades in various sales roles, I reached a point where I knew it was time for a change. I felt a deep calling to create something that truly reflected my heart, my values, and my love for fashion. To me, being brave means stepping out in faith and leaving your fears behind – and that’s exactly what I did.

Brave Girl Boutique began in my hometown of Stockbridge, WI, but it’s grown into something much bigger than I ever dreamed. Today, we’re connecting with women near and far, bringing trendy, inclusive styles to closets all over including some different states. Whether you shop with us online or in person, my goal is to make you feel like your most confident, beautiful self.

This journey has truly been a team effort, and I am endlessly grateful to those who’ve supported me along the way. I owe so much to my incredible team and, of course, to you, my amazing customers. My daughter Kendra has been my biggest cheerleader, while my son Austin continues to root for me from heaven every day. I am forever thankful for my extended family who believed in me from the start, and for my two precious grandchildren, Brooks and Mira, who bring so much joy to my life. This dream wouldn’t be possible without them — and it wouldn’t be possible without you. Thank you for being a part of this incredible journey.

Thank you for shopping small, for believing in me, and for making Brave Girl Boutique a part of your life. Your support means the world, and it’s because of you that we continue to grow and thrive. Every purchase, every kind word, and every visit makes a difference. I’m so grateful to have you as part of this journey, and I can’t wait to continue bringing you the pieces you love. Thank you for being part of the Brave Girl family!

At Brave Girl Boutique, honesty is key. Amy prides herself on offering genuine, supportive advice to her customers, ensuring everyone leaves feeling stylish and empowered. For Amy, Brave Girl Boutique isn't just a shop; it's a testament to resilience, a celebration of individuality, and a beacon of bravery for all who visit its doors or browse its online store.

With a size range of small to 3X Brave Girl provides unique, inclusive and on trend women's clothing! There is something fun for EVERYONE. In addition, Brave Girl offers a curated selection of gift items, great accessories, and seasonal shoes.